Eureka Case 25 min Undergrad

Diagnosis Before Design

You are Elif Demirtas, Head of Custom Programs at Marmara Leadership Institute. A rushed diagnosis can doom a high-visibility culture-change mandate.

After a bruising merger, a client's COO wants a custom programme to shift manager behavior toward one collaborative culture across two formerly rival organizations. She wants it live in six weeks. Your practice is grounded in rigorous needs analysis and organizational-behavior evidence, but thorough diagnosis, interviews, observation, and a behavioral survey, typically takes four weeks and would leave little design runway. The COO fears that any delay signals inaction to a nervous workforce, and pushes to skip straight to a motivational off-site.

You decide how much needs analysis to run before designing a fast-tracked custom culture programme.

The decision

How much needs analysis should Marmara run before designing the culture programme?

  • A - Skip to the off-site
  • B - Rapid targeted diagnostic
  • C - Insist on the full diagnostic

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