Eureka Case 30 min Undergrad

Cascada de Coaching

You are Carolina Beltrán-Restrepo, 46, CHRO at Grupo Mantiqueira, a São Paulo–based consumer-goods holding (R$ 3.1B revenue, 4,200 employees) operating across foods, personal-care and home-care brands in Brazil, Colombia and Chile. Fourteen months ago the firm launched a "every manager a coach" initiative. The dashboard says it's stalled. The CEO wants your recommendation in eight days.

The situation

Grupo Mantiqueira's "every manager a coach" initiative was launched 14 months ago by your predecessor, Henrique Pacheco-Sodré. It was modeled on what Microsoft did after Satya Nadella's "learn-it-all" frame, and it included: a 4-day workshop for every people-manager, a quarterly coaching-conversation cadence, a 360-feedback overhaul, and "regretted attrition" added to every director's variable comp. R$ 14M spent across vendor fees, time-off-line, and program ops. Today the firm is 14 months in and the dashboard reads: workshops 96% completed (good); quarterly coaching conversations happening at ~38% of intended cadence (bad); promotion velocity in coached layers ~4% below pre-program baseline (worse); regretted attrition unchanged.

The CEO, Lucas Faria-Lemos, in role 18 months and an ex-McKinsey partner, wants to know whether the program is broken, the dashboard is misleading, or both. He's open to scrapping it. The COO, Roberta Cavalcanti-Souza, has been publicly skeptical of "soft programs" since the Q2 margin compression and would view a scrap as a budget win. Your Brazil CFO, Mateus Brandão-Falcone, is quietly supportive but politically careful. Your three regional VP-HRs (BR, CO, CL) read the data differently — the BR VP says "it's working but slowly," the CO VP says "directors aren't doing it," the CL VP says "ICs love the workshops but managers don't have the time."

Your job in this case: read the tiered adoption dashboard (Section 2) across the five org layers and four key metrics. Model the cost / coverage / behavior-change trade-offs of the three recovery paths in Section 3. Recommend the path in the 09:00 ExCom meeting next Tuesday. The 2027 budget cycle starts the following Monday — whatever you don't recommend will be cut.

The decision

What do you recommend at 09:00 Tuesday?

  • A · Scrap and rebuild
  • B · Cascade from the top, with teeth
  • C · Director-focused peer cohort with structured triads

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