Eureka Case 32 min Undergrad

Las Dos Memorias

You are Verónica Lozano-Pardo, 46, a senior partner at Cordillera Partners, a Bogotá-based management consultancy of 320 professionals — and the firm's first Chief Knowledge Officer. The "ask the partner who's done it" model that built the firm is now breaking it. You must redesign how Cordillera remembers.

The situation

Cordillera Partners is 30 years old, with offices in Bogotá, Medellín, Lima and Santiago. It began as a boutique that sold one thing: original strategic thinking, partner by partner. It worked beautifully at 40 people. At 320, it is failing in three ways at once. Partners are knowledge bottlenecks — nothing moves until one of seven people is free. Associates rebuild the same diagnostic decks from scratch every quarter. And twice last year, the Bogotá and Lima offices pitched the same client a different price and a different method for the same problem.

The partners describe Cordillera as a strategy firm whose knowledge lives, properly, in its people. But the billing data tells a quieter story: the majority of what 320 consultants actually invoice is now operational-improvement, transformation and post-merger integration work — engagements that look remarkably alike from one client to the next. The firm's self-image and the firm's economics have drifted apart.

Your job in this case: read the economics of the firm's knowledge, model how a knowledge-management strategy pays off, and commit to one design. Hansen, Nohria and Tierney named the two options 25 years ago — codification and personalization. The hard part was never naming them.

La decisión

How do you redesign Cordillera's knowledge system?

  • A · Build the codification engine
  • B · Invest in the network
  • C · Build both — a balanced system

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