You are Marta Feldmann, Director of Custom Programmes at Wren Hollow Executive Learning. A misjudged design wins or loses a multi-year, multi-country account.
A global bank has hired Wren Hollow to build a senior-leader programme running across London, Singapore and Sao Paulo. The client sponsor wants a polished flagship in ten weeks tied to a board offsite. Wren Hollow's differentiator is deep co-creation with the client, but the sponsor is time-poor, regional HR heads disagree on priorities, and the three cohorts face different market pressures. A rival promises a ready-made programme in half the time.
You decide how deeply to co-design a global bank's custom leadership programme against a fixed launch date.