Some events shape the calendar of an entire industry. The EFMD Annual Conference is one of them.
From June 7 to 9, 2026, Seville will welcome the most influential leaders in management education from around the world: deans, program directors, accreditation officers, researchers, and corporate executives who gather each year to debate where the formation of tomorrow's leaders is heading. This year, the question driving the entire conference could not be more urgent:
"What should management education stand for?"
This is not a rhetorical question. It is a signal that the sector is at a moment of profound redefinition. The rise of artificial intelligence, the demand for competencies that textbooks cannot teach, the pressure to demonstrate real impact beyond the classroom. All of this is on the table in Seville. And it is exactly the territory where Eureka Simulations has been working for more than eight years.
What We Do at Eureka Simulations
Our mission is simple to state and complex to execute: transform the way business decision-making is learned.
We do it through business simulations, virtual environments where students stop being spectators of case studies and become the protagonists of decisions. They manage supply chains under pressure. They negotiate in contexts of ambiguity. They design commercial strategies competing in real time against other teams. They lead companies in crisis. They analyze data to make decisions with generative artificial intelligence. All of this inside the classroom, in sessions that can last as little as one hour.
Experiential learning is not a new pedagogical concept — people have been talking about it for decades. What Eureka brings is the technological infrastructure to make it happen at scale, without friction and with academic rigor.
Our catalog includes simulations developed in direct collaboration with IESE Business School in areas such as analytics and artificial intelligence, operations and supply chain, leadership and negotiation, sustainability and ESG, and entrepreneurship. Each simulation is designed to fit into real programs: undergraduate, graduate, or executive education. The professor selects, launches, and manages everything from a simple dashboard.
Impact in Numbers and in Names
More than 50,000 students have learned with Eureka Simulations at institutions such as IESE Business School, IPADE, IAE, and UIC Barcelona. Institutions accredited by AACSB, EQUIS, and AMBA, the three most demanding seals of excellence in management education, trust our platform as part of their academic value proposition.
That is not a coincidence. It is the result of more than eight years building simulations that work in the real classroom, with real professors and students with increasingly high expectations.
Eureka Express: The Next Level
Beyond the catalog, Eureka Express allows a school's own professors to design and build their own simulations within the platform, without depending on external providers, without creation limits, and without additional per-session costs.
It is an academic differentiator that belongs exclusively to the institution that develops it. The technology already operates at IESE, IPADE, IAE, and UIC Barcelona. When a school can create its own simulations tailored to its context, its sector, and its pedagogical identity, the value proposition of its programs changes entirely.
Why Seville, Why Now
The EFMD Annual Conference is not a trade fair. It is a high-level conversation space where ideas are built that later shape the programs, curricula, and institutional strategies of the world's best business schools.
Being in Seville this week means being part of the conversation that matters. And we want to have it with you.
If you will be at the conference and want to explore how Eureka Simulations can integrate into your programs, or simply discuss the future of executive education, reach out. Thirty minutes is all it takes to see how it works with your real program.
Attending the EFMD Annual Conference?
Let's connect in Seville →
